Task 1:


Genre Analysis:



The meaning of genre is type in French, it could also be seen as a form of categorising media outlets, such as films, games, music and publishing. There are also hybrid and synergy forms of genre, which is a mix between one more genres coming together for production. However, sub-genres are branches of single genres, an example would be horror but a sub-genre would be horror-thriller as they combine. Many movies often use sub genres to reach a bigger, mass audience. This is because it would have elements of more than genre helping the movie to engage more of an audience as it would create more audience gratification.



Content Analysis:



Content is the main ideology produced of the media outlet, this can be conveyed through mise en scene (props, costumes and characters) or iconography and intertextuality, These can all give visceral pleasure for the targeted primary and secondary.



Narrative Analysis:



Narrative research is a term that subsumes a group of approaches that in turn rely on the written or spoken words or visual representation of individuals. These approaches typically focus on the lives of individuals as told through their own stories.



Task 2:



Reception Study:



This is generally referred to as audience reception in the analysis of communications models.



Fan Study:



Fan studies is a field of research on media fans and fan cultures. Fan cultures are the social and cultural infrastructures that support fan activities and interests. This can be seen in many marvel movies, as often many fans will often post on interactive media on who they might think will win certain battles in the film. This also raises revenue for the movie as it is the mentioned more in interviews with the cast members of the marvel films and creates a bigger audience.



Task 3:



Movie Analysis: SCREAM



Scream is a sub genre of horror/thriller, with many uses of intertextuality as it makes reference to other movies and music artists to add a slight sense of humour to the film creating a sense of distraction from the complete horror to create ease for the audience and more engagement. Furthermore, intertextuality produces visceral effect for the audience as they become more enticed and engaged by the references used. In addition to this, for the time of release, (1996), this is quite ahead of its time for horror/thriller films as they created a different storyline, challenging conventions of these genres of film.

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