Can you give at least 3 purposes of commercial radio, using detailed examples (300 words):
Commercial Radio Essay:
In today's time, radio stations are still very relevant even though us an audience have many other musical outlet alternatives such as Spotify and iTunes.
Commercial radio's are a form of media outlets and can be accessed via the internet, apps and in vehicles. They create revenue by having the advertisements "released by companies which find the commercial radio to be a good medium to take their message to their customers" ((March 8th 2014). What is commercial radio and how it has grown in India. Available: http://www.easymedia.in/commercial-radio-grown-india/. Last accessed 21st September 2018). This allows radios to reach more of their targeted audiences, whilst also promoting artists and creating a bigger fan base platform for the radio station and the artist being promoted. The artist can be promoted by interviews on the radio or even by appearances on broadcasts of radios that can be posted on interactive media, such as youtube. an example today would be Mabel’s appearance on Radio 1, (https://www.youtube.com/watch?v=5wcJgpQ_4t4), the purpose of this is to allow the artist to reach more of an audience on different media sectors and to enable them to save money on music videos whilst increasing revenue from each view on the video on youtube.
Aside from creating revenue from live broadcasts and promoting the music artists being shown and played, radios have the purpose of informing the audience listening whilst also being a free alternative to music outlets such as Spotify or iTunes. This is able to happen as the radio stations still receive an income by having sponsors and advertising their sponsor by audio on radio stations in vehicles whilst also promoting their sponsors on their other media outlets such as websites and moving texts.
No work for Unit 2
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ReplyDeleteGood effort and good use of citing your work , I can see you have tried to utilise this here, but pay attention to the difference between direct quotes and power phrasing-try not to just copy and paste. You are on the right track with most of the purposes. All purposes relate to raising revenue however, make sure you do your research with components I.e. advertising and how it actually makes the stations money. Main purposes: advertising, seasonal awareness, events, sponsorships, selling newscasts, syndication. Have a look at week 4 on the blog for extensive coverage.
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