Faye Assignment 45 DRAFT:

DRAFT:

In this report I will explain the purposes of radio advertising whilst analysing them. When it comes to advertising there are three main rules. These rules include informing alongside persuading and selling to the targeted audience. However, in order to make an advertisement reach its audience it must have a high platform that it can reach out to first to help with its marketing. This can be achieved by working alongside other radio stations, selling newscasts or holding events and competitions, e.g. the ‘Jingle Bell Ball’ which is held every year by ‘KISS FM’. This helps to get the audience involved by boosting numbers from calls and texts or social media platforms increasing revenue for the events and competitions and radio station itself allowing a gain in profit. Furthermore, I will also be analysing two contrasting styles of radio advertisements, whilst explaining their purposes.

There are different styles of commercial radio advertisements, a few common styles are shock, humour, intertextuality or repetitions. According to many, a successful radio advert must show they have done primary research to enable success in selling to; “Know the audience and understand who is listening to your radio commercial before writing the radio copy. Grab attention by starting strong. Use a great voice over to convey the right message and resonate with the audience. Always test your advertisements to get the best results. Finish with a strong call-to-action to strike when the listener is motivated” (1). These techniques would allow the three main rules of informing, persuading and selling.