Recap of Faye Radio work, including TASK 3:

Recap:

1)   Name 3 purposes of commercial radio.

·     3 golden rules, inform, persuade and sell.

·     Working alongside other radio stations.

·     Selling newscasts.

·     Working alongside other radio stations.

·     Events and competitions, e.g. Jingle bell Ball. Helps to get the audience involved by boosting numbers from calls and texts or social media platforms increasing revenue for the events and competitions.

2)   List 3 styles of commercial radio.

·     Shock.

·     Humour.

·     Intertextuality

·     Repetitions

3)   List 3 persuasive devices used in commercial radio.

·     Characters and voices, e.g. a child’s voice to play on empathy.

·     Narrative being created.

·     Music e.g. background track.

·     Sound, diegetic or non-diegetic.

·     Rewards/punishment, e.g. buy this cream for youthful skin would be a reward. Punishment would be comparing other brands to the one being advertised to show the reward would be buying the better brand being advertised for example as it may save money, this would be fair play. Another reward example would be buying one and getting one free.

·     Value messages, e.g. love hurts Metaphorical value message.

4)   List at least 2 key regulators – specify what they do and why.

·     ASA, Advertisements Standards Authority, can make changes to adverts or remove them, an example of change could be playing the advert after 9pm for watershed.

·     Ofcom, can do the same as ASA.

·     Fair play, not slandering any other brands.

·     Adverts must be confirmed to suitable before aired.

3 WORD RULE OF 3:

• Inform
• Persuade
• Sell

THEORY:

·     Maslow’s hierarchy of needs, made in 1954 by the Austrian psychologist Abram Maslow.

·     Hierarchy: 1) Phycological need 2) Safety needs 3) Belongingness, a support network e.g. family or friends 4) Esteem needs, a sense of accomplishment 5) Self-actualization, achieving one’s potential, including creative studies

·      

·     Relates to advertisements as they might play on some certain needs, e.g. assurance would be pension plans, fashion and music may pull you into a certain lifestyle.

·     “A theory of human motivation”.

TASK 3:

1)   Nike: Just do it, KitKat: Have a break have a KitKat.

2)   Pension adverts may make shock advertisements, e.g being unable to pay the bills and having the family get stuck. Or the NSPCC, and would use a child’s voice for narration.

3)   Some stereotypes: blondes being stupid, men being stronger than women, teenagers being reckless.

4)   Intertextuality in a radio advert, e.g. maybe a Lego advert may reference a movie.

5)   Music could be used in a radio advert to set the tone and mood for the narrator, to promote a musical label or artist.

6)   An example of an elite person in current advertisements might be a celebrity.

7)    Rewards/punishment, e.g. buy this cream for youthful skin would be a reward. Punishment would be comparing other brands to the one being advertised to show the reward would be buying the better brand being advertised for example as it may save money, this would be fair play. Another reward example would be buying one and getting one free.


Mention the sound and primary or secondary character with formality of tone and what happens at the mark of seconds in the advert.
What makes the advert different? E.g. Celebrity endorsement, allows the fanbase to gain interest in the advert increasing revenue. Have they left details for the customer, and why?
Why have they chosen each character and sound?

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